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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

FEBRUARY 17, 2021

Third-party cookies are the new Flash. The solution has to balance four variables: Revenue for publishers that sell ad space; Targeting capability for ad networks; Return on ad spend for ad buyers; Privacy for users who see ads. Publishers will get their ad revenue. Now, reluctantly, Google is, too. Featured Image Source.

Caching 140
Caching Algorithm Advertising Metadata 140
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Better, Cheaper, More Convenient

Rob Go

JANUARY 21, 2016

Either you need some structural cost advantage that others can’t match, or you need to be generating revenue in a very different way that subsidizes your lower product margins. Flash sales companies were momentarily able to offer this, as were daily deal companies.

Disintermediation 28
Disintermediation Distribution Demand Flash 28
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