Mobile Payments: The Trillion Dollar Industry That's Never - AgileVC
Agile VC
JUNE 12, 2012
Swipely is focused on payment marketing, namely unifying loyalty programs and payments for main street merchants. M-Pesa created by mobile carrier Safaricom in Kenya is the best known example of this. Like anyone else, they are looking to own the customer data and offer smart loyalty programs. Is that it? Not really.
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