Don’t call it AdTech. It’s “Adhesive”
VC Adventure
APRIL 11, 2011
“We’re not AdTech investors, I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising. While this is about 20% of our active portfolio, we’ve never considered AdTech a theme. And for a while that worked pretty well. They are: Scale. Margin Dynamics.
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