Distribution Early Stage Lead Generation Retention 
ConversionXL
FEBRUARY 3, 2022
Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. These stages aren’t a strict pathway. Your brand website, product demonstrations and videos, free trials, push notifications, email marketing, targeted ads and campaigns, live chats, content marketing ; Retention.
VC Cafe
SEPTEMBER 5, 2012
1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. like/+1/follow?
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