How to Scale Organic Traffic (Without Writing a Million Blog Posts)
ConversionXL
JANUARY 14, 2020
It’s more than just a distribution channel. The Jobs-to-be-done framework (JTBD) was invented by economist Clayton Christensen and is a great way to identify user intent for a topic and define the right features. For many inventory-driven sites, the JTBD framework is a better alternative to personas. Accessibility.
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