The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. Next, we check that we’re safe from any particularly onerous terms like participation preferred. If you over-perform, then you would have raised on better terms in the free market. Deal 2 is marketing-driven. I’m a little burned out on chasing the market.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. Next, we check that we’re safe from any particularly onerous terms like participation preferred. If you over-perform, then you would have raised on better terms in the free market. Deal 2 is marketing-driven. I’m a little burned out on chasing the market.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

Both Sides of the Table

SEPTEMBER 2, 2009

A friend of mine is a serial entrepreneur and is running a high-profile, early stage company in NorCal. We could do more in 2010 with more VC investment; the doubling assumes only ratable increase in marketing spend to achieve profitability. But more spend = more viral opps = more revenue down the road.

Founder 329

Founder Liquidation Preference Term Sheet Participating Preferred 329