Gust

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Digital.NYC: The First Ecosystem Hub

Gust

In the first 36 hours, mentions of the hub were viewed more than 42 million times on social media, and over 100,000 pages on the site were perused. For Gust, Digital.NYC represents a new paradigm for connecting the early-stage ecosystem. News outlets from USA Today to Mashable to Brooklyn’s Technical.ly

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Nuts & Bolts of Intellectual Property for New Startups

Gust

Most of our early-stage startup clients fit this description. This includes website content and software code as well as the more obvious examples in media and publishing. Each of these categories is a deep subject that can be explored in a future post.

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Intellectual Property for Startups in the Real World

Gust

The quicker the startup establishes a strong brand identity that “sells itself” through word-of-mouth and social media, earning goodwill in its name, the sooner it can effectively chase away knockoffs that try to use confusingly similar names , logos, or domain names. This is not to suggest there is no legal recourse whatsoever, though.

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Forget Presidential Politics: Here’s How We Create Jobs — And How You Can Help

Gust

As a business lawyer working with startups in technology and digital media every day, I’m fortunate to have a front-row seat as entrepreneurs create value out of thin air. Political candidates can give all the stump speeches they want, but ultimately, the prescription is simple (though not easy): Entrepreneurial innovation.

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10 Common Startup Flaws Leading To An Early Demise

Gust

If you expect to seek investors, or you expect to have a sustainable competitive advantage against sleeping giants, you need to register all your patents, trademarks, copyrights, and trade secrets early. Intellectual property is also often the largest element of early-stage company valuations for professional investors.

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Second-Class Investor Citizens: Facebook’s IPO and Dual-Class Equity Structures

Gust

This is nothing new; long favored by family-controlled media empires such as Rupert Murdoch’s News Corporation , among Internet firms alone, Google took a dual-class approach when going public in 2004.

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