Steve Blank

AUGUST 27, 2009

Alpha/Beta Test In stage three, alpha/beta test, Engineering works with a small group of outside users to make sure that the product works as specified and tests it for bugs. What about a world in which Steve Blank and RSS have taught us not to do that? Coming next Part 2: What’s Wrong with Product Development as a Model?

Silicon Valley 269

Silicon Valley Product Startup Product Development 269

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) I see a lot of early-stage entrepreneurs waste too much time chasing money rather than figuring this out first. To Order Outside of the U.S. Now In Print!

Lean 260

Lean Silicon Valley Startup RSS 260

Steve Blank

JULY 13, 2009

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful. Now In Print!

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Silicon Valley Product RSS California 122

mashable.com

OCTOBER 11, 2011

Not to mention, early-stage startups usually only employ a few people focused on product and development. Therefore, marketing and public relations are often tackled piecemeal by whomever has time. Determine which demographic — and therefore, which publication — would be interested in your startup.

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PR Startup Social Media Technical Review 103