The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses
Steve Blank
APRIL 15, 2011
This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. If their team was a web or mobile app they actually had to buy Google or Facebook ads and create demand.).
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