You are the Best One to Build Your Startup Brand
Startup Professionals Musings
JULY 30, 2012
I hear lots of excuses from startup founders, like “I’m too busy,” concern over IP security, can’t afford an agency, and it’s too early. I’m definitely not lobbying here for promising things you can’t deliver, or hiring a publicist before your first programmer. You need to do it yourself. Even bad coverage is better than no coverage.
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