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Twitter Link Roundup #153 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The only metric that matters – [link]. Home goods merchant Wayfair is testing two TV ads: One from its agency and one made by employees – [link]. Have India’s poor become human guinea pigs? A Startup Founder’s Priorities – [link]. Getting Better vs Being Good – [link]. – [link].

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Every board meeting, the metrics of success change. This is why companies often get out-competed by former employees (Palm vs Handspring to name just one), even though the upstart lacks all of the familiar resources, tools, processes, and support they used to have. And yet, their investors are frustrated.

Customer 167
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14 Entrepreneurs Describe The BHAGs (Big Hairy Audacious Goals) For Their Business?

Hearpreneur

BHAG is one day be able to truly focus on what is ahead and its achievability and aim to change my goals always to stay relevant to my customers, employees, market, partners, investors and the society. For many startups, this can be some of the hardest money to raise because traditional metrics aren’t well established, yet.