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Pick the Perfect Name for Your Startup

mashable.com

Names can be classified on a continuum based on how they communicate to consumers, says Nina Beckhardt, president of The Naming Group , an agency whose employees have crafted names for Walmart, Target and Puma. They are also limiting in a fast-moving industry like tech, where what you do now might not be what you’ll be doing in a few years.

Naming 94
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Startup Lessons for the Proto-Founder

www.metamorphblog.com

Experienced, talented software engineers have lots of options in life, and most of them involve getting paid. I went to the Columbia Engineering Career Fair in October 2009 and left with ~150 resumes. Doubtful we’d have access to such a rich employee pool any other way. I will store and review again and again.

Founder 51