Pick the Perfect Name for Your Startup
mashable.com
MAY 28, 2010
Names can be classified on a continuum based on how they communicate to consumers, says Nina Beckhardt, president of The Naming Group , an agency whose employees have crafted names for Walmart, Target and Puma. They are also limiting in a fast-moving industry like tech, where what you do now might not be what you’ll be doing in a few years.
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