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The 4 Keys to Building Brand Loyalty with Millennials

Up and Running

Their estimated spending is $600 billion and they are responsible for roughly 21 percent of consumer discretionary power—certainly substantial enough to warrant marketing attention from anyone dedicated to being successful. Just as a broker suggests diversifying a financial portfolio, so should a brand diversify its marketing presence.

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Second-Class Investor Citizens: Facebook’s IPO and Dual-Class Equity Structures

Gust

Dual-class voting structures are receiving a lot of attention these days along with intense publicity related to the Facebook IPO , following in the wake of other recent tech IPOs with a similar structure such as Zynga and LinkedIn. Options and warrants, when issued, are also typically exercisable for shares of Common Stock.

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