Engineer Equity Fractional VPE PR 
Business Plan Blog
OCTOBER 4, 2013
Furthermore, when faced with adversity only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Rather, give titles such as VP of Engineering, Product/Technology, Sales, Marketing, Finance, etc. Be sure to leave plenty of equity for investors.
socialmatchbox.com
OCTOBER 23, 2010
These days sales, marketing and PR people seem to grow on trees. Another option is sweat equity. It is important to realize that most people who are willing to work for sweat equity are not a) the best, b) in demand, and c) going to put their heart and soul into your project.
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