Search Intent: How to Analyze and Optimize Your Site
ConversionXL
APRIL 18, 2019
A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. Geography (i.e.
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