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Nuts & Bolts of Intellectual Property for New Startups

Gust

Having covered all the bases to ensure that your corporate name is available, the domain name can be acquired, and the name doesn’t infringe any existing trademarks (as we discussed last week ), now is a good time to look at the categories of intellectual property (IP) that are relevant to most startups.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. IP address) can provide clues to search engines, as can search history, time of year, or time of day. Geography (i.e. active intent) for a list of bike trails.

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