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Lead Generation – A Complete System

Duct Tape Marketing

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

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The Changing Face of Lead Generation

Duct Tape Marketing

The Changing Face of Lead Generation This content from: Duct Tape Marketing. I’ve spent a great deal of time over the last few years professing the virtues of what I’ve been calling the lead generation trio made up of some combination or advertising, public relations and referrals. GoDakshin via Flickr.

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Twitter Link Roundup #37 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

SEO and logo designers – [link]. Designers, argues @fergusdyersmith should view crowdsourcing sites as lead generation opportunities – [link]. 6 Things a Non-Engineer Should Know Before Founding a Web Startup – [link]. Here are some of the links that I’ve liked and shared this past week!

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5 Steps to Small Business Public Relations Success

Duct Tape Marketing

5 Steps to Small Business Public Relations Success This content from: Duct Tape Marketing. Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what I call the lead generation trio (advertising and referrals being the other members.).

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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. In each of the channels below I’ve listed some of my favorite tools and then linked to article and resources where you can learn more about the topic in general. Public Relations Category on Duct Tape Marketing.

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How and Why to Use SEO for Growth

Duct Tape Marketing

How and Why to Use SEO for Growth written by John Jantsch read more at Duct Tape Marketing. Search Engine Optimization is one of the more shapeless marketing terms we get to wrestle with these days. In fact, SEO has in my view risen from the ranks of technical tactic to the status of full blow marketing and growth channel.

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Optimized Is the New Integrated

Duct Tape Marketing

The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone. Your referral generation. Your public relations. Your advertising. Your sales system.