Case Study: kaChing, Anatomy of a Pivot
Startup Lessons Learned
JULY 28, 2010
kaChing has been very active in the Lean Startup movement. With case studies like this, we aim to illustrate specific Lean Startup techniques through the stories of current practitioners. First, because the amateurs weren’t SEC-registered, the site had to refer to them with awkward terms like “geniuses.
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