Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. Two paragraphs, Five bullets.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Steve Blank

SEPTEMBER 3, 2009

The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. Some think that hiring a PR agency, starting the buzz and getting coverage in hot blogs or on the cover of magazines at launch are objectives. The plan calls for selling in volume the day Engineering is finished building the product.

Customer Development 228

Customer Development Developer Silicon Valley Customer 228

Steve Blank

AUGUST 27, 2009

Combined with product costs, an engineering budget, and schedules, this results in a spreadsheet that faintly resembles the first financial plan in the company’s business plan. Engineering focuses on building the product; it designs the product, specifies the first release and hires a staff to build the product.

Silicon Valley 269

Silicon Valley Product Startup Product Development 269

Steve Blank

MARCH 19, 2009

If you believed the opinions in the marketing department, the customers were in science, engineering, color desktop publishing, and a variety of applications with no single industry or application dominating the list. Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars.

Silicon Valley 210

Silicon Valley RSS Software Review Technical Review 210

Hearpreneur

AUGUST 19, 2015

When I decided to create full time creative business, I couldn’t find online marketers or PR services who understand the creative process, this meant I was doing everything in the business from online presence, to markets and exhibits which resulted in burnout. And this was at a prestigious engineering school. 24) 9-5 Scares Me.

Entrepreneur 48

Entrepreneur Australia Technical Review Community 48

blog.expensify.com

APRIL 24, 2012

I am the VP of Engineering at a cutting-edge startup that sells software built on the.NET platform. You whine about how hard it is to find good engineers, then go on and on about how you intentionally avoid at least half of the market for skilled people? It’s like arguing against vertical software. How about ABAPer?

Java 107

Java PHP Software Review Coder 107

Hearpreneur

JUNE 26, 2016

Members from the strategy team might have some insights that can help the Public Relations Team, while the PR Team might have share ideas to pitch to Creative. We raised enough money for engineering, testing and manufacturing, but I faced a dilemma. We are able to do that because: 1.

Entrepreneur 92

Entrepreneur Technical Review Harvest Portfolio 92