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See More than 120 Speakers and Mentors at The Lean Startup Conference

Startup Lessons Learned

Guest post by Lisa Regan, writer for The Lean Startup Conference The Lean Startup Conference is next week--and now that we can step back and see all the speakers and mentors, we have to say: Wow. Another way to learn more about who’s speaking is to sort the conference program by category and find people addressing specific topics.

Lean 165
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Yes, but who said they'd actually BUY the damn thing?

A Smart Bear: Startups and Marketing for Geeks

If you can't find ten people who say they'll buy it, your company is bullshit. I say "find ten people who say they'll buy." You repeat these mantras at Lean Startup Meetings but you're not doing it.? If the VP of Engineering thinks the target customer is just like him/her, you're doomed. Short-sighted, no?

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.

Engineer 198
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Ardent 1: Supercomputers Get Personal

Steve Blank

I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. Only then did I realize we both forgot to ask.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

So I initially gravitated to the CTO title, and not VP of Engineering. It became harder and harder to separate how the software is built from how the software is structured. If not, whos going to insist we switch to free and open source software? Find the 80/20 - this was my favorite part of the job.

CTO 168
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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Business customers were starting to ask for “office automation solutions” – word processing, spreadsheets, graphing software on a desktop. The VP of Engineering says, “well we don’t have the resources or time, and as long as you know we could build better computers then you guys, why don’t you tell us the details about your computers.”

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Lessons Learned: The hacker's lament

Startup Lessons Learned

Its common to find a hacker at the heart of almost any successful technology company. And we cant hire new engineers any faster, because you cant be interviewing and debugging and fixing all at the same time! Even with the highest standards imaginable, theres no way to hire just genius hackers. Just change it.