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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. I asked a panel of successful young entrepreneurs what fledging tech startups should be looking for in a CTO hire to ensure founders get the right person for the job.

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The Power of Twitter in Information Discovery

Both Sides of the Table

Twitter never seemed to really take the offense in PR and marketing. Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption. Twitter resurfaces things and can drive old content viral. I guess it wasn’t in their DNA. Twitter is information discovery. Look at Quora.

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McKinsey highlight #1 - Cracking The Code - Yes

Cracking the Code

Done deal: after a quick syndication with the kitchen team (their job was at stake, so they were easy to convince.), Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Software 2.0:

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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

It mined the data of its more than 115 million users to understand the background of entrepreneurs. SEE ALSO: The Interconnected World of Tech Companies [INFOGRAPHIC] What companies are responsible for the most entrepreneurs? Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable!

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The Top 15 Business Trends to Avoid for 2018

Mike Michalowicz

Thanks to Richard Laermer , RLM Pr. Avoid Trying To Go Viral. As social media platforms continue to mature, we will be seeing more examples of viral videos, viral campaigns, viral __. You can’t architect a viral success. Thanks to Kenny Jahng , Big Click Syndicate LLC. Avoid Crowdfunding.

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Why Launching a Startup Is More Expensive Than You Think

mashable.com

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. No doubt early-stage companies can be started on a shoestring by low-paid entrepreneurs, but when financing a scalable, sustainable product, a free application server won’t make much of a difference. million in venture financing.

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The 15 Business Trends To Avoid This Year

Mike Michalowicz

Thanks to Richard Laermer , RLM Pr. Avoid Trying To Go Viral. As social media platforms continue to mature, we will be seeing more examples of viral videos, viral campaigns, viral __. You can’t architect a viral success. Thanks to Kenny Jahng , Big Click Syndicate LLC. Avoid Crowdfunding.

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