Equity Fractional VPE Marketing PR 
socialmatchbox.com
OCTOBER 23, 2010
These days sales, marketing and PR people seem to grow on trees. If they charge well above the market average then they are usually either greedy or motivated to do something on their own that you are basically funding. You are probably wondering how do I know if they are asking for more than the market rate or not?
Business Plan Blog
OCTOBER 4, 2013
Furthermore, when faced with adversity only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Rather, give titles such as VP of Engineering, Product/Technology, Sales, Marketing, Finance, etc. Be sure to leave plenty of equity for investors.
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