Startups Need the ‘Why’ Before the ‘What’ to Build
Startup Professionals Musings
APRIL 30, 2012
Although their book is written for businesses of all sizes, I believe the principles apply especially to startups as follows: Increase return on equity invested. Intellectual property (IP). ” They emphasize that before the “What” should come the “Why?” It is to earn more bottom-line profit-ability than a random walk. Scalability.
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