Startup Professionals Musings

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Startups Need the ‘Why’ Before the ‘What’ to Build

Startup Professionals Musings

Although their book is written for businesses of all sizes, I believe the principles apply especially to startups as follows: Increase return on equity invested. Intellectual property (IP). ” They emphasize that before the “What” should come the “Why?” It is to earn more bottom-line profit-ability than a random walk. Scalability.

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Five Reasons for Setting Startup Strategy Early

Startup Professionals Musings

Although their book is written for businesses of all sizes, I believe the principles apply especially to startups as follows: To increase return on equity invested. Intellectual property (IP). ” They emphasize that before the “What” should come the “Why?” It is to earn more bottom-line profit-ability than a random walk. Scalability.

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‘Dear Abby’ Style Advice to Real Entrepreneurs

Startup Professionals Musings

You will find that investors don’t often invest in a services business, since there are no assets for equity, and banks don’t lend money to someone with no credit and a mortgage problem. You may have less luck getting an equity investor interested, since the financial returns would likely be low.