The Fallacy of Channels: Startups Beware
Both Sides of the Table
FEBRUARY 23, 2010
The favorite of many Silicon Valley startups is the Big Tech Co distrubution deal where you get to how off how effective your biz dev capabilities are. Except that most of the these deals end up going in the PR waste bucket. Sort of amortizing the costs of their sales reps over more products. It’s a perfect love story.
Let's personalize your content