Brandanew

article thumbnail

9 Marketing Buzzwords That You Need To Know

Brandanew

Brand equity. Brand equity is the value of a brand. So, it is not only the sales but the sheer image that takes the equity to a different level altogether. How does the staff behave and how fast do they deliver and of course how did the food taste? More brand elements ). Content Marketing.

Marketing 100
article thumbnail

How Does Content Marketing Help Your Social Media Strategy

Brandanew

Your content can go viral on the social media at any moment and if that happens your brand equity will also see exponential growth. . While this may not happen to every post, the likelihood is much stronger, when the piece of content is well thought out. What do you want to be known for?

article thumbnail

The Remarkable History Behind How Brands Originated

Brandanew

Modern branding terms such as brand positioning, brand equity, brand proposition etc. This influenced a lot of marketers who started viewing branding with new vigor. 1950s and 60s saw the exploration of branding from various perspectives and led to its development as a specialized field within marketing.