Gust

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Investors: Avoid These Investment Event Problems

Gust

Many local angel investment groups work with a local event that creates the illusion of a business pitch contest, awarding investment to the winner. The event generates local buzz. Local media cover it. In most of the events that I’ve participated in, that the appearance of a business plan contest is to some extent illusion.

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Digital.NYC: The First Ecosystem Hub

Gust

In the first 36 hours, mentions of the hub were viewed more than 42 million times on social media, and over 100,000 pages on the site were perused. News outlets from USA Today to Mashable to Brooklyn’s Technical.ly praised the hub and its place in the community. For the Gust team, we couldn’t be happier about the warm welcome.

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How To Build Startup Credibility Before Your Brand

Gust

From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events. Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. Most of the people you would want as co-founders are now cruising the relevant blogs for ideas and partners.

Startup 174
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Crowd-Funding Success Usually Brings New Challenges

Gust

Even online, the type of people who may respond to social media requests may bear very little relationship to the intended market. But safely seeking equity investments from the crowd via the Jobs Act of 2012 is problematic and has still not been defined. Crowd sample size and makeup not representative of market.

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Assume Your Market is People Like You, Then Fail

Gust

Attend events, meetings, and gatherings of your potential customer observe and talk to attendees. Use social media, search engine optimization, blogging, and mobile media. Get to know the customer you’re not getting, but should be. Don’t guess, or let your own biases be your guide. Tweak your product or service offerings.

Marketing 136
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How To Build Startup Credibility Before Your Brand

Gust

From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events. Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. Most of the people you would want as co-founders are now cruising the relevant blogs for ideas and partners.

Startup 125
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Keep It Under Your Hat: Valuation Caps and the $650 Million Sale of MySpace for $125 Million

Gust

Never missing an opportunity for a good war story, I’d like to revisit one high-profile transaction, the $650 million acquisition of MySpace by Fox Interactive Media in 2005, on which I spent many sleepless nights along with the rest of the deal team. of MySpace, Inc.