The Lean LaunchPad – Teaching Entrepreneurship as a Management Science
Steve Blank
DECEMBER 7, 2010
Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. If non-web, build demand creation budget and forecast. Any IP you need to license? General Marketing, Sales Funnel, etc. Action : If you’re building a web site: Small portion of your site should be operational on the web.
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