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No Plan Survives First Contact With Customers – Business Plans versus Business Models

Steve Blank

We thought we’d take our plan and go raise seed money. We can’t raise money knowing our plan is wrong.”. He replied, “Well the customers are not acting like we predicted in our plan! There must be something really wrong with our business. Here’s why. No Plan Survives First Contact With Customers.

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Do the Math

Austin Startup

You want your valuation to keep marching upward; if you took in some seed money with the promised 10X venture return, you’ll hopefully be able to prove that you are proceeding on that trajectory. This is a point where your really must be honest with yourself. But, the manner in which you get paid can swing your valuation considerably.