No Plan Survives First Contact With Customers – Business Plans versus Business Models
Steve Blank
APRIL 8, 2010
We thought we’d take our plan and go raise seed money. We can’t raise money knowing our plan is wrong.”. He replied, “Well the customers are not acting like we predicted in our plan! There must be something really wrong with our business. Here’s why. No Plan Survives First Contact With Customers.
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