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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Blues, reds, and greens are common colors in the medical industry.

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