Founder Liquidity Event Open Source Viral 
Steve Blank
MARCH 18, 2011
The reward for doing so was a liquidity event via an Initial Public Offering. Tech IPOs were a receding memory, and mergers and acquisitions became the only path to liquidity for startups. VC’s went back to basics, to focus on building companies while their founders worked on building customers. Wide Adoption.
Software By Rob
SEPTEMBER 22, 2009
Years later I’ve realized that the single most important factor to a product’s success is not the founders, not the marketing effort, and certainly not the software itself. You either luck out that your idea goes viral (which happens to maybe 1 out of 10,000 startups?) I’ve developed a saying.
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