Founder PR Product Public Relations 
The Startup Magazine
AUGUST 18, 2022
Whether your brand is a small business just getting started or an established corporation with global ambitions, establishing a solid public relations strategy can be the key to unlocking new heights of brand awareness and company growth. There’s no denying that PR is an indispensable cog in any brand’s marketing machinery.
Up and Running
DECEMBER 16, 2014
To grow a business, most entrepreneurs know that they should be implementing PR strategies. But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City.
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Both Sides of the Table
AUGUST 14, 2011
In a nutshell – I think airbnb eventually got to the right place and I was impressed with the letter their founder Brian Chesky wrote and their new commitment to safety and damages. My golden rule of public relations is that “if you don’t shape your story somebody else will.&# Have a PR Strategy.
Austin Startup
MARCH 16, 2017
You’ve got your startup in a good place, you know what differentiates it from competitors, and your messaging is on point — so now you’re ready for a huge PR push, right? Before you call your PR agent, consider these questions first. Chances are if you’re considering a PR push, you’re ready to share your startup with the world.
Steve Blank
APRIL 5, 2017
“My engineers say our website is old school, and we need to be on Facebook, Twitter and Instagram, my VP of Sales says we’re wasting our marketing dollars not targeting the right people and my board keeps giving me their opinions of how we should describe our product and company. Who’s the user of product? with a strategy.
ConversionXL
JUNE 25, 2021
An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.
Rembrandt Communications
APRIL 10, 2019
News: Small Business PR Academy Opens for Pre-Registration. Entrepreneurs to get competitive edge via DIY public relations at www.rembrandtwrites.com. Entrepreneurs can now pre-register for the new, Small Business PR Academy from Rembrandt Communications at www.rembrandtwrites.com.
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