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How to Improve Your PR Content Online

Duct Tape Marketing

How to Improve Your PR Content Online written by John Jantsch read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast , I interview Farzad Rashidi Co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity.

PR 97
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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

In a nutshell – I think airbnb eventually got to the right place and I was impressed with the letter their founder Brian Chesky wrote and their new commitment to safety and damages. His product auto-posted a testimonial from Dave Morin into Facebook and Mark Zuckerberg called the tactic “lame.&# Have a PR Strategy.

PR 329
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6 Key Leaders Every Technical Startup Needs To Thrive

Startup Professionals Musings

You need to have a technical genius on the team to get your startup product off the ground. A sales fanatic on the founder team helps to contain that risk. The combination of technical insight, founder authority, and sales experience is a hard-to-beat advantage in a competitive market. The sales professional.

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How to Turn Your Product Idea Into a Business

Duct Tape Marketing

How to Turn Your Product Idea Into a Business written by John Jantsch read more at Duct Tape Marketing. She is the founder and CEO of The Grommet and the author of the book How We Make Stuff Now: Turn Ideas Into Products That Build Successful Businesses. Why to name your business after your vision, not your first product.

Product 78
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6 Team Members Who Will Make Your New Venture Robust

Startup Professionals Musings

You need to have a technical genius on the team to get your startup product off the ground. A sales fanatic on the founder team helps to contain that risk. The combination of technical insight, founder authority, and sales experience is a hard-to-beat advantage in a competitive market. The sales professional.

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How Smart Assistants Went From Pocket Devices To Managing Offices

YoungUpstarts

by Roland Polzin , MBA and Co-founder of Wing AI. While smartphones have made us more productive by giving us tools for research, organizing our travel, or getting food right at our fingertips, conducting those activities still takes a degree of time and energy. Computers are not yet actually smart. The Future of Virtual Assistants.

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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR?

PR 319