Startup Professionals Musings

APRIL 10, 2011

I had organized European operations into regions and the country manager for Italy reported to the central European manager based in Germany. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures. HR rules are local. Proceed with caution.

Saudi Arabia 225

Saudi Arabia Brazil Finland Silicon Valley 225

Startup Professionals Musings

MARCH 13, 2010

I had organized European operations into regions and the country manager for Italy reported to the central European manager based in Germany. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures. HR rules are local.

Brazil 121

Brazil Finland Silicon Valley Italy 121

YoungUpstarts

MAY 5, 2015

While globalisation has meant that businesses now operate and compete on a level playing field, this single marketplace has also brought different and distinctive cultures together too. However, you will need to be aware of literal translations that do not make sense and be sure product names do not mean something else.

Samoa 100

Samoa New Zealand Fiji Germany 100