Startup Professionals Musings
APRIL 10, 2011
I had organized European operations into regions and the country manager for Italy reported to the central European manager based in Germany. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures. HR rules are local. Proceed with caution.
Startup Professionals Musings
MARCH 13, 2010
I had organized European operations into regions and the country manager for Italy reported to the central European manager based in Germany. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures. HR rules are local.
YoungUpstarts
MAY 5, 2015
However, you will need to be aware of literal translations that do not make sense and be sure product names do not mean something else. For example, the alcoholic beverage “Irish Mist” did not receive favourable publicity in Germany, as mist translates as manure.
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