Aymeric Gaurat-Apelli

JUNE 9, 2010

Raw CPC is not a good enough metric. Everybody is bidding on them and the competition is higher than on other less obvious countries like South Africa, Norway, Finland, etc… Use the Pages criteria. Sometimes, a green button with a call to action works better, sometimes a good looking woman is more effective.

Norway 46

Norway South Africa Finland Ruby 46

Aymeric Gaurat-Apelli

JUNE 9, 2010

Raw CPC is not a good enough metric. Everybody is bidding on them and the competition is higher than on other less obvious countries like South Africa, Norway, Finland, etc… Use the Pages criteria. Sometimes, a green button with a call to action works better, sometimes a good looking woman is more effective.

Norway 28

Norway South Africa Finland Ruby 28

Occam's Razor

OCTOBER 19, 2010

Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. I firmly believe that God created the internet so we could fail faster. My trusted friends have been equally impressed with ifbyphone. then I recommend using Optimizely.

Analytics 135

Analytics Web Non-Compete Campaign 135