Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. SEO doesn’t just happen – it requires a content strategy, inbound links, relevancy, keyword strategies, etc.

Startup 150

Startup Seed Money DC Software Review 150

Startup Lessons Learned

SEPTEMBER 15, 2008

For example, by making this button green, did more people click on it? That green button was part of a customer flow, a series of actions you want customers to complete for some business reason. Focus on the output metrics of that part of the product, and you make the problem a lot more clear. One last note on reporting.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 30, 2008

The green arm is the best. ;) October 2, 2008 10:27 PM Andrew Badera said. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Great article youre now in my rss feeds :) October 2, 2008 4:37 AM kamilski81 said.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Occam's Razor

JUNE 4, 2012

You get immense focus in the scorecard (summary) using just the Acquisition (Visits, Unique Visitors), Behavior (Bounce Rate, Pageviews – proxy for content consumption) and Outcome (Transactions, Average Value, Revenue) metrics and Key Performance Indicators. Never create a custom report without Acquisition, Behavior, Outcome metrics.

Analytics 127

Analytics Campaign Search Customer 127