article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. And influencers may help once or twice but ultimately nothing is free.

Startup 150
article thumbnail

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

For example, by making this button green, did more people click on it? That green button was part of a customer flow, a series of actions you want customers to complete for some business reason. One last note on reporting. Sometimes it makes sense to measure the micro-impact of a micro-change.

article thumbnail

Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

The green arm is the best. ;) October 2, 2008 10:27 PM Andrew Badera said. SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Great post, very educational. Great piece!

CTO 168