Remove Guerilla Remove PR Remove Social Media Remove Viral
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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

With today’s digital presence and fascinations with social media, there are many ways to execute this strategy online as well as viral videos, newsjacking, and even social media competitions that could be considered guerilla marketing. These are obviously all physical demonstrations of guerrilla marketing.

Marketing 156
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Justin Bieber: Incredible Teen Entrepreneur

Growthink Blog

And because he connected with his target audience (young girls), his videos started going viral. We call that guerilla marketing. Bootstrap, do guerilla marketing and get PR. Bieber did this through social media (YouTube and Twitter), radio show appearances (PR), and doing small local events throughout the US and Canada.

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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. The Obama campaign and viral video. The Obama campaign leveraged the lessons of the Internet and viral campaigns to drive a successful run for the most powerful office in the world.

Viral 107