5 Ways Buying Facebook Fans Can Hurt Your Business
Duct Tape Marketing
MARCH 14, 2014
Amazingly, many brands still measure social media success based on ‘counting metrics’, not on more meaningful indicators such as engagement, referrals or share of voice. So, how can fake social media fans and followers be damaging? Fake Likes Will Mess With Your Metrics. Ego Metrics: What Measurements Matter?
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