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Good to Great to Excellent: A Roadmap

www.launch.co

We hit 15M uniques 18 months ago with our content+search product, but it was largely based on "good content" combined with "excellent SEO." The Google Panda update didnt help us, but we could have kept reworking around SEO -- just didnt personally feel worth it, to be honest. It wasnt fully satisfying to me.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. acronyms e.g. MIT for Massachusetts Institute of Technology. Exact or Phrase match terms can be harvested from your reports and placed into new Ad Groups. stemmings e.g. hiking from hike.

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