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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

“Growth hacking perpetuates this myth that you can magically achieve hockey-stick growth by using short-term “hacks.” “ I have always encouraged teams to think about growth as daily blocking-and-tackling rather than a dark art. I recommend hiring or appointing a growth hacker.”

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Having the wrong map versus no map at all

This is going to be BIG.

Yet, we know very well that the most thoughtfully constructed cashflow models and hockey stick traffic predictions never come out the way we thought they would, so what's the point of making them at all? Over the last week, I've sat down with a handful of entreprenuers and given the same advice--to construct the fantasy model.