Hiring Marketing Partner Turkey 
Both Sides of the Table
DECEMBER 13, 2010
He taught me, amongst other things, the benefit of “ top down thinking &# that changed the way I analyzed markets, companies and people. We worked together at Andersen Consulting between 1996-99 when the markets were booming. See, Mark, in a booming market you can never tell the winners from the losers.
Both Sides of the Table
JUNE 18, 2015
I often tell people that in some ways it’s easier to build great companies in down markets. And as I like to say, “ In a strong wind even turkeys can fly.” One needs to be in during bull markets and bear markets. And do the things that you ARE doing better and with higher quality.
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YoungUpstarts
AUGUST 1, 2019
We never discriminate in our hiring decisions and we make a concerted effort to bring unique individuals with varied backgrounds and perspectives into the fold. We’ve created 51 jobs to date with plans to hire for more than 50 additional positions over the next two years. Zeynep Ilgaz is nothing short of a serial entrepreneur.
Startup Professionals Musings
JANUARY 29, 2013
If you can’t bootstrap the venture yourself, find a partner, friend, or family member rather than a professional investor to carry some financial weight. The people around me are all turkeys.” So you made some bad hiring or partner decisions. I finally realized there is no market for what I do.”
99u.com
DECEMBER 22, 2012
Every business needs a dream team, but you cant hire for every expertise youll need. Sure, you may need developers and designers, but how about experts on your industry or people with relationships with certain prospects that you cant afford to hire? 0.01% is where it gets interesting, 0.05% is where youre talking turkey.
Both Sides of the Table
APRIL 25, 2013
I had them at my partners’ meeting the next Monday. She learns how to ship product, how to deal with merchants, how to hire product managers. Kara on one side of the table showing me market sizes, competitive dynamics, product roadmaps, pricing plans for physical products with COGS and gross margins. As are her partners.
Occam's Razor
OCTOBER 15, 2012
As my focus has evolved to getting companies to imagine and execute incredible digital marketing initiatives, I've discovered that my passion for the medium, my experience in creating innovative solutions, and — yes — my charm are sometimes insufficient to convince some CxOs to take their digital marketing opportunities seriously.
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