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The Power of Twitter in Information Discovery

Both Sides of the Table

DECEMBER 20, 2010

Twitter never seemed to really take the offense in PR and marketing. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. Twitter is my curated RSS feed.

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How to Use Press Releases to Create a Steady Social SEO PR Downpour

Duct Tape Marketing

JUNE 19, 2012

Today a great deal of this kind of news is either delivered directly to audiences through social channels or carried by a PR professional as part of a broader pitch for coverage or advocacy. Think about things like milestones, new hires, new products, new eBooks, awards, new clients, or new certifications.

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