Hosting IP SEM Viral 
mashable.com
MAY 28, 2010
Page360 awesome post W3 Consulting Note: you can have multiple domain names: one for conventional (and one for emotional) branding purposes, several for SEO/SEM purposes, and several for Web analytics (where are my *offline* advertising dollars breeding positive ROI?). SCVNGR Makes Major Enhancements to iP. What will you find here?
Steve Blank
DECEMBER 7, 2010
Deliverable : Set up teams by Thursday, Jan 6 (a mixer will be hosted on Wednesday to help finalize teams). Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. Any IP you need to license? What experiments are needed to run to test business model hypotheses? How many people?
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