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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

was selected due to its ranking for evergreen queries, such as “things to do in Canada.” In both instances, search engines have access to the full article content—either in the HTML or within structured data—while user access is restricted. Lead-ins with content in HTML or structured data for users and Google.

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The Advanced Guide to Transactional Emails That Convert

ConversionXL

In fact, as Justin Fyles of Intrepid explains, they aren’t even developed in the same way… Justin Fyles , Intrepid : “A marketing email with dynamic content is typically a static HTML email with simple tags for recipient-specific information that get merged with customer lists. Image Source. Example: Thompson Chicago Hotel.

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

Several digital titans— Twitter , Forbes , Uber , Alibaba , AliExpress —have already switched to PWAs, and there’s a growing collection of case studies that show the positive effect of PWAs on marketing KPIs : conversions, revenue, time spent, engagement, re-engagement, leads, etc. Play the 2048 game in your browser. Why is SEO a challenge?

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

They use geo/ip to work out where I am. the reviews. Read their invitation to get you to write a review. Then some reviews (they float by). And it is as if html has not been invented. Don't you love happy customers and big revenues? I press a button and – boom! – Music! Clearly marked here.

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