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Developing A PR Strategy For Your Small Business’s Product Launch

YoungUpstarts

In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. One of the worst things you could do in PR is only start talking about your new product once it launches or a week before. by Cameron Johnson.

PR 100
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States of Innovation, Going Gonzeaux Tour – 2012

Gregg Fraley, Author of Jack's Notebook

to anyone who invites me — if you’re within shouting distance of my travel route (roughly I-75, but with swings on I-65) I’ll come and talk to any group of entrepreneurs, inventors, small business people, leaders, CEO’s, students, teachers, new product development specialists, or, in a word, innovators.