26 Entrepreneurs Explain How They Came Up With Their Business Names
Hearpreneur
JULY 1, 2020
Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. If you search the word “Affygility” we are the only company in the entire internet that displays. I grew up on a dairy farm in rural New Hampshire. Buttercloth was born. It was just natural. But I stuck to my gut feelings.
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