Internet LLC Open Source Product Development 
37signals.com
DECEMBER 5, 2011
But don’t act like there wasn’t years of leveraging your online presence and your blog followers before that product launched. Most Internet marketing does not work that way. You’re essentially saying “Don’t worry about Internet marketing. it should relate to your product directly or indirectly.
Startup Lessons Learned
SEPTEMBER 8, 2009
Of course, the real thanks should go to a startup - Gogo Inflight Internet - that I was lucky enough to meet at a recent workshop. I'll add two ideas: The modern structure of university patent licensing and technology transfer works really well in the life sciences and other fields with expensive product development processes.
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