IP Marketing Naming Product Name 
Gust
DECEMBER 22, 2011
So you’ve chosen a name for your startup, product, or both. Second in importance only to talented people, IP in all its forms is the key asset comprising most of the value of any tech startup. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.
ConversionXL
APRIL 18, 2019
And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). IP address) can provide clues to search engines, as can search history, time of year, or time of day. And every time they do, they are expressing intent and reshaping the traditional marketing funnel along the way.
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